| 2007-01-23 |
10 safety tips for exhibitors |
| Losing goods at an exhibition can ruin your participation or be personally devastating. |
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| 2007-01-05 |
Russia: time to strike the balance |
| Round table “About legislative trade fairs and exhibitions support as a tool for national industry competitiveness enhancement” which took place in middle November in Moscow organized and held by State Department of Industry, Architecture and Scie |
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| 2006-12-14 |
Internet vs Exhibition business |
| Exhibitions are mostly held for goods manufacturers and consumers. The first category wants to sell their products and acquire new partners, the second one is willing to buy necessary products for comparatively low price. The purposes are quite... |
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| 2006-12-01 |
Textile architecture. 3D advertisement! |
| World advertisement market is generally famous for its variety of kinds and forms of advertising vehicles. Advertising possibilities within exhibition event are really ample. |
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| 2006-11-24 |
The way to optimize exhibition participation |
| Exhibition business professionals, representatives of trade companies as well as other potentially useful clients are used to visit specialized trade fairs. That’s why it is very important to single out those who can be especially sought-for amongst |
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| 2006-11-22 |
Exhibition success secrets |
| Perfect area rental doesn’t necessarily guarantee an exhibition success; you should take the most of the available conditions to present the advantages of the goods, to be in advance of the rivals and to attract the very specialists that really need |
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| 2006-11-21 |
Exhibition psychology |
| Exhibitions have an ability of transferring a person into another world, integrating everything the best in exhibition industry and in the field of personal interest. As a rule, 75% of visitors plan to visit the next exhibition. Why is it then so har |
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| 2006-11-20 |
Êàê ïðåäóïðåäèòü «àâàðèè» íà âûñòàâêå |
| Êàê ïðåäóïðåäèòü «àâàðèè» íà âûñòàâêå |
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| 2006-11-19 |
Mobile stands. Campaign against illiteracy |
| What is the exhibition stand, and what kinds of stand constructions are popular among exhibition participants. Mobile stand is an universal complect of light constructions for travelling (advertising) events and trade fairs, distinctive advantage ... |
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| 2006-11-18 |
International Business Struggle |
| Many international exhibition companies already work in Ukraine. Many others are sure to follow them. But this perspective doesn’t threaten local players. Exhibition organizers have always struggled for attracting international participants ... |
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| 2006-11-17 |
What should the exhibition catalogue be like? |
| Catalogue is the crucial fact in general exhibition analysis. This choice isn’t random as it actually presents the mould of the exhibition, its existence proof. The tendency of exhibiting culture evolution has recently been noticed all around ... |
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| 2006-11-16 |
Visitors’ categories |
| People that visit exhibitions, happen different. Character of conversation with them depends on the “Visitor’ category”. Gapers: The visitors involved by goods demonstration or other effects at your stand. Set them a few common questions. |
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| 2006-11-15 |
Participation in exhibitions of IT-company. Parameters of efficiency estimation |
| In this article is given the analysis of efficiency of exhibition events participation that depends on a level of the exhibition development and, the main thing, on the company’s direction to the certain target audience. |
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| 2006-11-14 |
Video presentations! Seeing is believing! |
| Rapidly progressing exhibition events more and more often suggest our enjoying colorful screens with video presentations. But try to recollect which of them has stirred your imagination? None of them! |
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